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Dear Porsche Enthusiast,

We Don't believe in the fairy tale of the perfect sports car. Otherwise, we would have stopped working on it more than 45 years ago. We believe in feelings. Feelings that endure. Feelings that have held sway over generations since 1963. Emotions based on two characteristics: distinctive design and inner strength. The result: the 911 model line. The harmonious merging of design with functionality. Of day-to-day usability with sportiness. Technology with feeling. All arising from our engineers' belief that they can surpass themselves. Something they have been doing for more than 45 years.

Your Porsche Team
www.porsche.com

The Porsche Principle is our Magna Carta. It is based on values and philosophies that together create our added value. The Porsche Principle is about a company that consistently goes it own way. In public life because we not only decline subsidies. In society as a whole because - despite our exclusive products - social acceptance is paramount for us. On the labor market, because to secure our long-term success we don't eliminate jobs, we secure and create them. On the business base issue, because we are committed to Germany and are a constant reminder to others that one can succeed here too.

With the "Made in Germany" cachet, and because of it.

Incidentally, the Porsche Principle is a matter of our own standards. Faith in our own virtues. We have very definite ideas on how we develop and produce our vehicles. In addition to maximum cost-effectiveness, they must comply with the high demands we make. What counts here are quality, environmental protection, safety. And, naturally, fascination. All this is important. So important that we integrate our suppliers in the development process from the very first new car concept, and demand a lot of them. Because we also demand a lot of ourselves. And believe in partnership. The Porsche Principle is also about responsibility. To the customer, and to our own heritage. We never forget our origins. And they are rooted in motorsport, where we have written history on the track. We concentrate on what we best: building sports cars.

PCNA (Porsche Cars North America)

Basically, the start of it all is the idea, the concept, the principle. Basically, it's already the name 'Dr. Ing. h.c.F. Porsche AG'. Unusual, perhaps. But fitting. Because the guiding principle of the company, the added value of Porsche, is expressed in this 'Ing.' - an abbreviation for the title 'Engineer'. Basically, it should be written large. 'ING'. As large as the engineering artistry which we at times push to the limits.

Especially at our Research & Development Centre in Weissach. Perhaps this too is the Porsche Principle. That we constantly seek new ideas on our own initiative. Beginning right at the Weissach Research & Development Centre, the nucleus of our know-how. Here 3,550 patents valid worldwide are administered, with another 100 added each year. From the engineering office in Stuggart's KronenstraBe, which Professor Ferdinand Porsche founded in 1931 as an ultra-modern service company for the automotive industry, there developed in 1972 the Porsche think tank in Weissach. With workshops, test benches, laboratories, measuring centres, wind tunnel and crash test facilities. VarioCam Plus, PCCB, Variable Turbine Geometry. It's not least of all the technical evolutions that give our sports cars a soul. That credibly underscore this special yearning to break out of the box. The fact that the still on the road, is attributable to the genes built in at the factory.

'Ing.' is something like our genetic code. Because Professor Ferdinand Porsche, our founding father, was an automotive engineer. He developed among other things, cars to win races. We have successfully carried on the tradition. We have won the Le Mans 24 Hours race 16 times, the Targa Florio and Paris-Dakar several times and, with our engines, the Formula 1 World Championship three times. These were very different vehicles of very different generations. But they were always Porsche vehicles. With these triumphs, one gains experience. We collected it, bundled it with all the added know-how accumulated over the years, and developed from it a singular sports car concept. This laid the foundation for our present day model range. It is a legacy, but a very vital one.


1964 PORSCHE 911


The 911 was premiered at the IAA in Frankfurt in 1963 as the Porsche 901. But a French car company claimed copyright over the use of a model numbers with zero in the middle. Porsche therefore renamed the 901 the 911 - that three figure number which still raises the heartbeat of every sports car fan.

Porsche had been working on the shape of the bodywork for the 911 as early as the fifties, in the days when the 356 was still the marque's crowd puller. The prototype mutated over time to a four-seater but was not approved by Ferry Porsche. The final shape was the work of Porsche's son Ferdinand Alexander.

It was decided from the start that the successor to the 356 should also have a rear engine. The choice fell to the six-cylinder Boxer engine with axial fan and - due to the greater speed reserves - an upper camshaft on each side. The camshaft on each side. The camshaft was driven via chains after vertical shafts and toothed belts were disregarded. The 356 frame and chassis were replaced by new designs. The result was a car about which Ferry Porsche later said: "The 911 stamped the unmistakable character of the Porsche sports car".

Technical Specifications

Engine: six-cylinder Boxer, air-cooled, one upper camshaft each side

Power: 130 HP (96KW) at 6,100/min

Displacement: 1991 CCM

Fuel system: two Solex downdraft carburettors, tank capacity 62 litres

Transmission: five speed gearbox

Chassis: self-supporting bodywork with front independent suspension on transverse links and damper struts, longitudinal torsion bars, rear independent suspension on lateral links and transverse torsion bars

Wheel Base: 2,211mm

Length: 4,163mm

Width: 1,610mm

Height: 1,320mm

Weight: 1,080kg

Performance: 210km/h


  • THE PORSCHE 911


The Porsche 911. 'Icon', 'Legend', 'Benchmark', others rave. For us, it is simply the Eleven. A success formula for more than 40 years. With every new generation, it is a few rpm ahead of its time. That's how to stay timeless. And yet we have never changed it. Basically. Naturally we equip every generation with absolute state-of-the-art technology. Meaningful technology, of course. And its design is advanced with sensitivity and restraint. Because we remain wholeheartedly committed to the basic principle.

The Eleven is the quintessence of intelligent evolution. And we have never questioned its basic character: rear-engine, rear-wheel drive. Nobody today builds such a car-except Porsche. It comes Coupe, Cabriolet, Targa and, available since 1988, with allwheel drive, in two engine versions and as Turbo. But it is always a 911.

  • THE BOXSTER


Introducing: the Boxster. Unveiled at the 1993 Detroit Motor Show. In the land of the roadsters, but Made in Germany. It has inherited a bit from its great grand-daddy, the legendary 550 Spyder. Featuring above all the uncompromising mid-engine concept known in racing for its agility and performance. The Boxster and Boxster S - available with soft or hard top, but popularly driven with the roof down - is widely considered an entry-level model. But it is one thing above all: a full-fledged sports car, a genuine Porsche. It makes the brand younger, without sacrificing its purist attitude. It gives the brand new power, and lets the driver sense it too. Via a motoring feeling that is, in the truest sense of the word, moving.

  • THE CAYMAN
 

If anything else fits in between the 911 and the Boxster, it's the Cayman. It links the two sports cars as members of the same family, and interprets them in its own distinctive way. As forceful as the sway of its hips are its inner values. An all-star athlete when it comes to power; an aesthete as regards appearance. And a Porsche, as expressed in quality and versatility. An all-new definition of a very classic concept: that of a thoroughbred sports coupe.
 
  • THE CAYENNE


Basically, the cayenne is a Porsche that nobody could imagine. A sporting multi-purpose vehicle - a team which itself took some getting used to. And, on top, with a front-engine configuration plus enough space to comfortably accommodate five persons and loads of luggage. The sports car world was shocked. Then came the second bombshell: from zero to 100,000 vehicles sold in less than three years. The world applauded. The Cayenne conquered all-new terrain. And all those who wanted safety, comfort, transportability one size bigger than in the 911 or the Boxster. Who find an SUV chic, but want a sporty interpretation.

  • THE PANAMERA


One, two, three, And four, Four seats, four doors. The Panamera, rolling out in 2009, completes our quartet. Following the 911, Boxster/Cayman and Cayenne, the fourth series will be a sports coupe of the premium class and a genuine Porsche. Guaranteed by performance, sporting spirit, exclusivity. And by Weissach, Zuffenhausen, Leipzig. The Panamera shows in principle what holds true for all Porsche vehicles: not one ounce too much, not one horsepower too little. Basically, we were never interested in building a car whose dizzying specifications are felt to best advantage in the car registration papers. Porsche horsepower are felt on the road.



MADE IN GERMANY
  
Perhaps, however, we are also a model for Germany becuase we think not only at our research centre, but everywhere. The idea of building the Carrera GT, for example, came straight from the racetrack. We produced it in our Leipzig plant. By hand. In leipzig we built an assembly hall and a training shop - and created hundreds of new jobs. The Panamera sports coupe will also be produced there. Production points are also viewpoints. Made in Germany is not a sentimental daydream for us, but a tough competitive factor.

All the enignes come from Zuffenhausen. Here too, at our headquarters where series production began in 1950 and where today more than 34,000 new sports cars are built per year, ongoing investments are made. The production line is being extended, a new paint shop built. In the coming years, we will invest 600 million euro to make everything still better in Weissach, Zu ffenhausen, Ludwigsburg and Bietigheim.



PORSCHE FINANCIAL SERVICES

The thrill of driving any Porsche car comes from its unique performance, its individuality and its exclusivity. These same attributes are the foundation upon which Porsche company was originally built and remain the core principles which under pin the Porsche strategy today. Naturally, the same principles apply to Porsche Financial Services. ("PFS"). Our aim is to provide a class leading service to Porsche customers. Our focus is to ensure that we provide Porsche customers worldwide with the right product for them so that they can enjoy their total Porsche ownership experience to the full.

At PFS the car is just the beginning. We know that there is no substitute for a Porsche car, and no other financial services company capable of sharing the passion and pride for the Porsche brand.

About Porsche Financial Services:

PFS was established in 1989. In 2008, it now has subsidiaries in Australia, France, Great Britain, Italy, Japan, Canada, Russia, Switzerland, Spain and the United States.** With strong partners around the globe, PFS has created a customer focused network that serves the fast, flexible and individual needs of Porsche drivers.

Offered exclusively through PFS are a range of financing products that will provide attractive and flexible solutions, making Porsche Financial Services the smart and simple choice to finance a Porsche vehicle through the Porsche dealer network.

The aim of PFS is to work closely with our customers, dealers or affiliates to ensure that we can deliver our desire for customer service excellence. This means that anyone dealing with PFS knows that they will be dealt with fairly, dependably, with great integrity and in the spirit of partnership. That way, the best solutions will arise for our customers.



THE PERSPECTIVES PRINCIPLES

As an exception to the rule, let us confess that not much will change at Porsche in the coming years. In principle. Meaning: our standards will continue to be the highest. We will carry on the traditions that have proven their merits. We will come up with surprising innovations. And, wherever sensible, reinvent ourselves.

We find this exciting. Of course, we have planned a bit in advance since we are not particularly fond of unpleasant surprises. We haven't taken this step to sell our ideas. On the contrary, our objective is to secure - and strengthen - our inventive potential. The youngest and most comprehensive model range of all time is a case in point; the cycles are in place. The Panamera, with which we will address new customers, is already an established element. But whatever we build, it will always be a true Porsche. That's a promise.

With our goals and visions, we look far beyond the short-term horizons. Which enables us to secure our independence in the long run, and to flexibly respond to fluctuations in the marketplace.



PCNA (Porsche Cars North America)

www.porsche.com/usa